Have you ever sent an email to your subscribers that you are excited for them to see, and then hardly anybody opens it?
The first thing to know is: that's pretty normal and it's not personal.
The reason I know it's not personal is because frequently I receive emails from senders whose messages I enjoy, but I just don't always get around to opening them.
It's not them, it's me. 
Getting emails opened can be an uphill battle, but it's worth the effort because when a subscribers discovers that you send quality emails, they'll start to open and read them more often. It's satisfying to develop a relationship with the people on your list because you can help them - a little bit for free, or a lot when they sign up for your coaching program.
Here's the number one thing to remember about writing your emails so that they'll get opened: WIIFM
It sounds like a radio station, doesn't it?
It stands for "What's In It For Me".
If a subscriber opens an email and the first 5 sentences are about why you're a credible expert or why your latest coaching program is a hit and they should "buy, buy, buy!", you'll lose them.
If you want to tell them why you're a credible expert, that's fine, but do it from their point of view. Start talking about a topic that's important to your reader and let them know how your expertise makes things better for them.
If you want them to consider signing up for your coaching program, that's fine too. Remember to talk about your program from the point of view of "what's in it for them".
The nice thing about this is that when your subscriber discovers that your emails tend to contain content that benefits them, they'll be more likely to open, read and respond to your offers.
If you'd like to make sure your email copy is WIIFM-compliant (haha, just kidding). If you'd like to make sure that your email copy is focused on what's in it for your reader, so your emails will get opened and responded to, I invite you to consider laser coaching with me.
Check out the details here: Super Easy Laser Coaching